This session will take place on GMT+11 timezone: Melbourne

This is the Zoom link to access: https://us02web.zoom.us/j/83173744300

Against the backdrop of the COVID-19 outbreak, the market is changing fast. Businesses that move first have an opportunity to capture more of the market as it shifts. To do this, companies need to develop a better understanding of the risks and opportunities on the horizon. It is imperative for the next strategic move to succeed.

Wargaming is used in highly competitive environments to 'stress-test' strategies prior to implementation and predict competitors’ most likely moves. The methodology guides organisations to make robust strategic decisions through researching, scenario planning and role playing key competitors within the external market context.

Wargaming has its roots in the military and can be traced as far back as ancient Greece. It helped design political, diplomatic and military moves through a clear understanding of the underlying dynamics and likely responses with the goal of answering: What will be my opponent’s likely move? And then, What is my response?

This session will give you a primer on wargaming and how you could use it in your organisation.

Presenter: Matt Stanton, Director UK/ EU Markets CapFeather

Matt specialises in wargaming as a way to bring to light any strategic weaknesses, so companies can improve them before launch. It is an exciting, team based exercise that will challenge your people to think differently. He has lead wargaming across global pharmaceutical companies and is bringing this expertise into wider industry sectors.

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